The packaging design rollout problems that can hurt sales and profits, and how to avoid them.

Posted by Sarah Mclennan on 08-Jan-2018 14:49:00

 

So you've settled on the winning packaging design concept for your new food or household product range.  Now is the time in the packaging design to print process to have the master design applied to all SKUs - covering every different size, shape and product variation. This is known as artwork rollout.

It probably seems practical to use your trusted design agency for the rollout. After all, who better understands your brand and design vision? And isn't artwork rollout just more creative design?

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Topics: packaging design, artwork rollout, project management, packaging cost, speed to market

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