Our Top 3 Packaging Production Trends for 2019

Posted by Sarah Mclennan on 04-Feb-2019 12:05:55

 

Competition among FMCG manufacturers is tougher than ever. To be successful, your packaging has to stand out from the crowd, instantly connect with consumers, and even anticipate emerging consumer trends – all while maintaining downward pressure on packaging production costs.

So how can the latest packaging production trends help give your brand the leading edge in 2019?

 

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Topics: packaging design, packaging printing, eco friendly packaging, packaging trends 2019, packaging personalisation, packaging production, packaging production trends 2019

4 steps to launching product packaging in half the time.

Posted by Sarah Mclennan on 12-Nov-2018 06:00:00

 

Do you often find yourself struggling to meet packaging launch deadlines?

Unfortunately, many FMCG marketers experience continual delays and missed deadlines while moving a package concept from design to print.

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Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, pack copy, food packaging, master concept design, speed to market

When packaging designs go wrong, how can brands fix issues quickly?

Posted by Sarah Mclennan on 05-Nov-2018 11:50:00

 

Let this sink in – more than one-third of consumers choose a product because of its packaging design alone. Packaging redesign is a risky undertaking – get it right, and the rewards are plenty, but get it wrong, and the fallout can be considerable.

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Topics: packaging design, packaging printing, artwork rollout, food packaging, speed to market

3 Common Mistakes Causing High Packaging Production Costs.

Posted by Sarah Mclennan on 30-Oct-2018 13:15:33

Sometimes it can feel like too much of your marketing budget is going towards packaging production.

Things start off okay, but before you know it, the budget has blown out by tens of thousands of dollars, and the product is still not on the shelf.

But that’s just the way it is, right?

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Topics: packaging design, packaging printing, artwork rollout, pack copy, food packaging, packaging cost

What's the difference between Pantone and CMYK colours? When should I use them?

Posted by Sarah Mclennan on 22-Oct-2018 14:05:09

 

Colour is one of the most essential aspects in packaging design – more than 65% of consumers purchasing decisions involve it. Therefore, it’s crucial not only to choose the right colours for your packaging but to determine how you'll achieve the original vision on the press.

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Topics: packaging design, packaging printing, food packaging, master concept design, CMYK, Pantone

Our top 3 tips for packaging perfection.

Posted by Sarah Mclennan on 15-Oct-2018 14:37:11

Does your printed packaging ever fail to meet the brand vision? Do colours not come out as expected? Does your packaging look lacklustre on the shelf? Unfortunately, these scenarios all too familiar to many marketing and brand managers today.

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Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design, packaging cost, speed to market

6 techniques to achieve brand and colour consistency across your product range

Posted by Sarah Mclennan on 15-Jan-2018 06:30:00

 

We all know that colour is an integral part of brand recognition. CocaCola is red, Cadbury is purple. These colours are trademarked and can sometimes stand in for the brands themselves.

Now imagine you're at the grocery store and you see a range of Cadbury bars. One of them stands out – maybe the background is a slightly lighter shade of purple, or the featured logo is 20% larger. How would you feel about the brand?


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Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design

3 common mistakes during consumer and food packaging design and how marketers can avoid them.

Posted by Sarah Mclennan on 12-Dec-2017 15:41:00

Who doesn’t love the design phase? At the start of a new food packaging project, the possibilities seem endless. You’ve gathered some great customer insights, briefed the design agency and they’ve come back to you with some creative designs to choose from. Now all you have to do is pick your favourite, right?

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Topics: packaging design, packaging printing, food packaging, master concept design

The secret to better packaging: 6 essential steps you need to know

Posted by Sarah Mclennan on 04-Dec-2017 16:45:33

Being a marketing manager responsible for a packaged product is a balancing act.

With so many variables, it seems that there are constant trade-offs between brand delivery, packaging quality, retailers deadlines, and budget management.

You’re also responsible for managing many stakeholders and suppliers throughout the design to print process. Often you’ll be presented with competing perspectives on how to proceed and need to make a decision. But how do you know which way to go when some of it seems so technical?

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Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, image carrier, pack copy

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