Competition among FMCG manufacturers is tougher than ever. To be successful, your packaging has to stand out from the crowd, instantly connect with consumers, and even anticipate emerging consumer trends – all while maintaining downward pressure on packaging production costs.
So how can the latest packaging production trends help give your brand the leading edge in 2019?
Topics: packaging design, packaging printing, eco friendly packaging, packaging trends 2019, packaging personalisation, packaging production, packaging production trends 2019
Do you often find yourself struggling to meet packaging launch deadlines?
Unfortunately, many FMCG marketers experience continual delays and missed deadlines while moving a package concept from design to print.
Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, pack copy, food packaging, master concept design, speed to market
Let this sink in – more than one-third of consumers choose a product because of its packaging design alone. Packaging redesign is a risky undertaking – get it right, and the rewards are plenty, but get it wrong, and the fallout can be considerable.
Topics: packaging design, packaging printing, artwork rollout, food packaging, speed to market
Sometimes it can feel like too much of your marketing budget is going towards packaging production.
Things start off okay, but before you know it, the budget has blown out by tens of thousands of dollars, and the product is still not on the shelf.
But that’s just the way it is, right?
Topics: packaging design, packaging printing, artwork rollout, pack copy, food packaging, packaging cost
Colour is one of the most essential aspects in packaging design – more than 65% of consumers purchasing decisions involve it. Therefore, it’s crucial not only to choose the right colours for your packaging but to determine how you'll achieve the original vision on the press.
Topics: packaging design, packaging printing, food packaging, master concept design, CMYK, Pantone
Does your printed packaging ever fail to meet the brand vision? Do colours not come out as expected? Does your packaging look lacklustre on the shelf? Unfortunately, these scenarios all too familiar to many marketing and brand managers today.
Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design, packaging cost, speed to market
We all know that colour is an integral part of brand recognition. CocaCola is red, Cadbury is purple. These colours are trademarked and can sometimes stand in for the brands themselves.
Now imagine you're at the grocery store and you see a range of Cadbury bars. One of them stands out – maybe the background is a slightly lighter shade of purple, or the featured logo is 20% larger. How would you feel about the brand?
Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design
Who doesn’t love the design phase? At the start of a new food packaging project, the possibilities seem endless. You’ve gathered some great customer insights, briefed the design agency and they’ve come back to you with some creative designs to choose from. Now all you have to do is pick your favourite, right?
Topics: packaging design, packaging printing, food packaging, master concept design
Being a marketing manager responsible for a packaged product is a balancing act.
With so many variables, it seems that there are constant trade-offs between brand delivery, packaging quality, retailers deadlines, and budget management.
You’re also responsible for managing many stakeholders and suppliers throughout the design to print process. Often you’ll be presented with competing perspectives on how to proceed and need to make a decision. But how do you know which way to go when some of it seems so technical?
Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, image carrier, pack copy