How to Write a Great Packaging Design Brief

Posted by Sarah Mclennan on 20-Aug-2018 11:53:43

High-quality packaging is critical to the success of your brand. Having packaging that stands out is essential to getting your product noticed on the supermarket shelf and encourage customers to buy it.

Great packaging starts with a great design brief. Since all design decisions will stem from this document, it’s essential that you know what to include and get all the details right.

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Topics: packaging design, pack copy, food packaging, master concept design, design brief, packaging design brief template

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