3 Common Mistakes Causing High Packaging Production Costs.

Posted by Sarah Mclennan on 30-Oct-2018 13:15:33

Sometimes it can feel like too much of your marketing budget is going towards packaging production.

Things start off okay, but before you know it, the budget has blown out by tens of thousands of dollars, and the product is still not on the shelf.

But that’s just the way it is, right?

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Topics: packaging design, packaging printing, artwork rollout, pack copy, food packaging, packaging cost

Our top 3 tips for packaging perfection.

Posted by Sarah Mclennan on 15-Oct-2018 14:37:11

Does your printed packaging ever fail to meet the brand vision? Do colours not come out as expected? Does your packaging look lacklustre on the shelf? Unfortunately, these scenarios all too familiar to many marketing and brand managers today.

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Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design, packaging cost, speed to market

Pack copy validation: The essential step that cuts down packaging costs and delays.

Posted by Sarah Mclennan on 23-Jan-2018 14:14:00

 

As an FMCG marketer, you're always under the stress of a looming deadline.

It can be tempting to take the master packaging design and get started on artwork rollout to all the SKUs in the product range before the pack copy details are final. What's the harm in using a couple of placeholders for some of the product information? It can't be too hard to make a few changes later, right?

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Topics: packaging design, pack copy, food packaging, packaging cost, speed to market

The packaging design rollout problems that can hurt sales and profits, and how to avoid them.

Posted by Sarah Mclennan on 08-Jan-2018 14:49:00

 

So you've settled on the winning packaging design concept for your new food or household product range.  Now is the time in the packaging design to print process to have the master design applied to all SKUs - covering every different size, shape and product variation. This is known as artwork rollout.

It probably seems practical to use your trusted design agency for the rollout. After all, who better understands your brand and design vision? And isn't artwork rollout just more creative design?

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Topics: packaging design, artwork rollout, project management, packaging cost, speed to market

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