4 steps to launching product packaging in half the time.

Posted by Sarah Mclennan on 12-Nov-2018 06:00:00

 

Do you often find yourself struggling to meet packaging launch deadlines?

Unfortunately, many FMCG marketers experience continual delays and missed deadlines while moving a package concept from design to print.

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Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, pack copy, food packaging, master concept design, speed to market

3 Common Mistakes Causing High Packaging Production Costs.

Posted by Sarah Mclennan on 30-Oct-2018 13:15:33

Sometimes it can feel like too much of your marketing budget is going towards packaging production.

Things start off okay, but before you know it, the budget has blown out by tens of thousands of dollars, and the product is still not on the shelf.

But that’s just the way it is, right?

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Topics: packaging design, packaging printing, artwork rollout, pack copy, food packaging, packaging cost

How to Write a Great Packaging Design Brief

Posted by Sarah Mclennan on 20-Aug-2018 11:53:43

High-quality packaging is critical to the success of your brand. Having packaging that stands out is essential to getting your product noticed on the supermarket shelf and encourage customers to buy it.

Great packaging starts with a great design brief. Since all design decisions will stem from this document, it’s essential that you know what to include and get all the details right.

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Topics: packaging design, pack copy, food packaging, master concept design, design brief, packaging design brief template

Pack copy validation: The essential step that cuts down packaging costs and delays.

Posted by Sarah Mclennan on 23-Jan-2018 14:14:00

 

As an FMCG marketer, you're always under the stress of a looming deadline.

It can be tempting to take the master packaging design and get started on artwork rollout to all the SKUs in the product range before the pack copy details are final. What's the harm in using a couple of placeholders for some of the product information? It can't be too hard to make a few changes later, right?

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Topics: packaging design, pack copy, food packaging, packaging cost, speed to market

The secret to better packaging: 6 essential steps you need to know

Posted by Sarah Mclennan on 04-Dec-2017 16:45:33

Being a marketing manager responsible for a packaged product is a balancing act.

With so many variables, it seems that there are constant trade-offs between brand delivery, packaging quality, retailers deadlines, and budget management.

You’re also responsible for managing many stakeholders and suppliers throughout the design to print process. Often you’ll be presented with competing perspectives on how to proceed and need to make a decision. But how do you know which way to go when some of it seems so technical?

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Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, image carrier, pack copy

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