4 steps to launching product packaging in half the time.

Posted by Sarah Mclennan on 12-Nov-2018 06:00:00

 

Do you often find yourself struggling to meet packaging launch deadlines?

Unfortunately, many FMCG marketers experience continual delays and missed deadlines while moving a package concept from design to print.

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Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, pack copy, food packaging, master concept design, speed to market

What's the difference between Pantone and CMYK colours? When should I use them?

Posted by Sarah Mclennan on 22-Oct-2018 14:05:09

 

Colour is one of the most essential aspects in packaging design – more than 65% of consumers purchasing decisions involve it. Therefore, it’s crucial not only to choose the right colours for your packaging but to determine how you'll achieve the original vision on the press.

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Topics: packaging design, packaging printing, food packaging, master concept design, CMYK, Pantone

Our top 3 tips for packaging perfection.

Posted by Sarah Mclennan on 15-Oct-2018 14:37:11

Does your printed packaging ever fail to meet the brand vision? Do colours not come out as expected? Does your packaging look lacklustre on the shelf? Unfortunately, these scenarios all too familiar to many marketing and brand managers today.

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Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design, packaging cost, speed to market

How to Write a Great Packaging Design Brief

Posted by Sarah Mclennan on 20-Aug-2018 11:53:43

High-quality packaging is critical to the success of your brand. Having packaging that stands out is essential to getting your product noticed on the supermarket shelf and encourage customers to buy it.

Great packaging starts with a great design brief. Since all design decisions will stem from this document, it’s essential that you know what to include and get all the details right.

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Topics: packaging design, pack copy, food packaging, master concept design, design brief, packaging design brief template

6 techniques to achieve brand and colour consistency across your product range

Posted by Sarah Mclennan on 15-Jan-2018 06:30:00

 

We all know that colour is an integral part of brand recognition. CocaCola is red, Cadbury is purple. These colours are trademarked and can sometimes stand in for the brands themselves.

Now imagine you're at the grocery store and you see a range of Cadbury bars. One of them stands out – maybe the background is a slightly lighter shade of purple, or the featured logo is 20% larger. How would you feel about the brand?


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Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design

3 common mistakes during consumer and food packaging design and how marketers can avoid them.

Posted by Sarah Mclennan on 12-Dec-2017 15:41:00

Who doesn’t love the design phase? At the start of a new food packaging project, the possibilities seem endless. You’ve gathered some great customer insights, briefed the design agency and they’ve come back to you with some creative designs to choose from. Now all you have to do is pick your favourite, right?

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Topics: packaging design, packaging printing, food packaging, master concept design

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