The secret to better packaging: 6 essential steps you need to know

Posted by Sarah Mclennan on 04-Dec-2017 16:45:33

Being a marketing manager responsible for a packaged product is a balancing act.

With so many variables, it seems that there are constant trade-offs between brand delivery, packaging quality, retailers deadlines, and budget management.

You’re also responsible for managing many stakeholders and suppliers throughout the design to print process. Often you’ll be presented with competing perspectives on how to proceed and need to make a decision. But how do you know which way to go when some of it seems so technical?

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Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, image carrier, pack copy

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