3 common mistakes during consumer and food packaging design and how marketers can avoid them.

Posted by Sarah Mclennan on 12-Dec-2017 15:41:00

Who doesn’t love the design phase? At the start of a new food packaging project, the possibilities seem endless. You’ve gathered some great customer insights, briefed the design agency and they’ve come back to you with some creative designs to choose from. Now all you have to do is pick your favourite, right?

Read More

Topics: packaging design, packaging printing, food packaging, master concept design

The secret to better packaging: 6 essential steps you need to know

Posted by Sarah Mclennan on 04-Dec-2017 16:45:33

Being a marketing manager responsible for a packaged product is a balancing act.

With so many variables, it seems that there are constant trade-offs between brand delivery, packaging quality, retailers deadlines, and budget management.

You’re also responsible for managing many stakeholders and suppliers throughout the design to print process. Often you’ll be presented with competing perspectives on how to proceed and need to make a decision. But how do you know which way to go when some of it seems so technical?

Read More

Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, image carrier, pack copy

Stay on top of the packaging game.

Get the inside tips

Signup to get tips and advice from the experts to achieve outstanding packaging. Our blog will give you the all the information you need to:

  • Get higher quality printed packaging
  • Reduce packaging costs
  • Get new products on shelf faster
  • Reduce the hassle of new launches
 
 

Subscribe to Blog Updates

Recent Posts