Who doesn’t love the design phase? At the start of a new food packaging project, the possibilities seem endless. You’ve gathered some great customer insights, briefed the design agency and they’ve come back to you with some creative designs to choose from. Now all you have to do is pick your favourite, right?
Being a marketing manager responsible for a packaged product is a balancing act.
With so many variables, it seems that there are constant trade-offs between brand delivery, packaging quality, retailers deadlines, and budget management.
You’re also responsible for managing many stakeholders and suppliers throughout the design to print process. Often you’ll be presented with competing perspectives on how to proceed and need to make a decision. But how do you know which way to go when some of it seems so technical?