4 steps to launching product packaging in half the time.

Posted by Sarah Mclennan on 12-Nov-2018 06:00:00

 

Do you often find yourself struggling to meet packaging launch deadlines?

Unfortunately, many FMCG marketers experience continual delays and missed deadlines while moving a package concept from design to print.

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Topics: food packaging, pack copy, master concept design, prepress, proofing, artwork rollout, packaging printing, packaging design, speed to market

When packaging designs go wrong, how can brands fix issues quickly?

Posted by Sarah Mclennan on 05-Nov-2018 11:50:00

 

Let this sink in – more than one-third of consumers choose a product because of its packaging design alone. Packaging redesign is a risky undertaking – get it right, and the rewards are plenty, but get it wrong, and the fallout can be considerable.

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Topics: speed to market, food packaging, artwork rollout, packaging printing, packaging design

3 Common Mistakes Causing High Packaging Production Costs.

Posted by Sarah Mclennan on 30-Oct-2018 13:15:33

Sometimes it can feel like too much of your marketing budget is going towards packaging production.

Things start off okay, but before you know it, the budget has blown out by tens of thousands of dollars, and the product is still not on the shelf.

But that’s just the way it is, right?

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Topics: packaging cost, food packaging, pack copy, artwork rollout, packaging printing, packaging design

What's the difference between Pantone and CMYK colours? When should I use them?

Posted by Sarah Mclennan on 22-Oct-2018 14:05:09

 

Colour is one of the most essential aspects in packaging design – more than 65% of consumers purchasing decisions involve it. Therefore, it’s crucial not only to choose the right colours for your packaging but to determine how you'll achieve the original vision on the press.

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Topics: master concept design, food packaging, packaging design, packaging printing, CMYK, Pantone

Our top 3 tips for packaging perfection.

Posted by Sarah Mclennan on 15-Oct-2018 14:37:11

Does your printed packaging ever fail to meet the brand vision? Do colours not come out as expected? Does your packaging look lacklustre on the shelf? Unfortunately, these scenarios all too familiar to many marketing and brand managers today.

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Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design, packaging cost, speed to market

How to Write a Great Packaging Design Brief

Posted by Sarah Mclennan on 20-Aug-2018 11:53:43

High-quality packaging is critical to the success of your brand. Having packaging that stands out is essential to getting your product noticed on the supermarket shelf and encourage customers to buy it.

Great packaging starts with a great design brief. Since all design decisions will stem from this document, it’s essential that you know what to include and get all the details right.

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Topics: master concept design, food packaging, pack copy, packaging design, design brief, packaging design brief template

Pack copy validation: The essential step that cuts down packaging costs and delays.

Posted by Sarah Mclennan on 23-Jan-2018 14:14:00

 

As an FMCG marketer, you're always under the stress of a looming deadline.

It can be tempting to take the master packaging design and get started on artwork rollout to all the SKUs in the product range before the pack copy details are final. What's the harm in using a couple of placeholders for some of the product information? It can't be too hard to make a few changes later, right?

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Topics: pack copy, food packaging, packaging design, packaging cost, speed to market

6 techniques to achieve brand and colour consistency across your product range

Posted by Sarah Mclennan on 15-Jan-2018 06:30:00

 

We all know that colour is an integral part of brand recognition. CocaCola is red, Cadbury is purple. These colours are trademarked and can sometimes stand in for the brands themselves.

Now imagine you're at the grocery store and you see a range of Cadbury bars. One of them stands out – maybe the background is a slightly lighter shade of purple, or the featured logo is 20% larger. How would you feel about the brand?


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Topics: artwork rollout, food packaging, master concept design, packaging design, packaging printing, proofing

The packaging design rollout problems that can hurt sales and profits, and how to avoid them.

Posted by Sarah Mclennan on 08-Jan-2018 14:49:00

 

So you've settled on the winning packaging design concept for your new food or household product range.  Now is the time in the packaging design to print process to have the master design applied to all SKUs - covering every different size, shape and product variation. This is known as artwork rollout.

It probably seems practical to use your trusted design agency for the rollout. After all, who better understands your brand and design vision? And isn't artwork rollout just more creative design?

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Topics: artwork rollout, packaging design, packaging cost, speed to market, project management

3 common mistakes during consumer and food packaging design and how marketers can avoid them.

Posted by Sarah Mclennan on 12-Dec-2017 15:41:00

Who doesn’t love the design phase? At the start of a new food packaging project, the possibilities seem endless. You’ve gathered some great customer insights, briefed the design agency and they’ve come back to you with some creative designs to choose from. Now all you have to do is pick your favourite, right?

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Topics: packaging design, food packaging, master concept design, packaging printing

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