Competition among FMCG manufacturers is tougher than ever. To be successful, your packaging has to stand out from the crowd, instantly connect with consumers, and even anticipate emerging consumer trends – all while maintaining downward pressure on packaging production costs.
So how can the latest packaging production trends help give your brand the leading edge in 2019?
Topics: packaging design, packaging printing, eco friendly packaging, packaging trends 2019, packaging personalisation, packaging production, packaging production trends 2019
Do you often find yourself struggling to meet packaging launch deadlines?
Unfortunately, many FMCG marketers experience continual delays and missed deadlines while moving a package concept from design to print.
Topics: packaging design, packaging printing, prepress, artwork rollout, proofing, pack copy, food packaging, master concept design, speed to market
Let this sink in – more than one-third of consumers choose a product because of its packaging design alone. Packaging redesign is a risky undertaking – get it right, and the rewards are plenty, but get it wrong, and the fallout can be considerable.
Topics: packaging design, packaging printing, artwork rollout, food packaging, speed to market
Sometimes it can feel like too much of your marketing budget is going towards packaging production.
Things start off okay, but before you know it, the budget has blown out by tens of thousands of dollars, and the product is still not on the shelf.
But that’s just the way it is, right?
Topics: packaging design, packaging printing, artwork rollout, pack copy, food packaging, packaging cost
Colour is one of the most essential aspects in packaging design – more than 65% of consumers purchasing decisions involve it. Therefore, it’s crucial not only to choose the right colours for your packaging but to determine how you'll achieve the original vision on the press.
Topics: packaging design, packaging printing, food packaging, master concept design, CMYK, Pantone
Does your printed packaging ever fail to meet the brand vision? Do colours not come out as expected? Does your packaging look lacklustre on the shelf? Unfortunately, these scenarios all too familiar to many marketing and brand managers today.
Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design, packaging cost, speed to market
High-quality packaging is critical to the success of your brand. Having packaging that stands out is essential to getting your product noticed on the supermarket shelf and encourage customers to buy it.
Great packaging starts with a great design brief. Since all design decisions will stem from this document, it’s essential that you know what to include and get all the details right.
Topics: packaging design, pack copy, food packaging, master concept design, design brief, packaging design brief template
As an FMCG marketer, you're always under the stress of a looming deadline.
It can be tempting to take the master packaging design and get started on artwork rollout to all the SKUs in the product range before the pack copy details are final. What's the harm in using a couple of placeholders for some of the product information? It can't be too hard to make a few changes later, right?
Topics: packaging design, pack copy, food packaging, packaging cost, speed to market
We all know that colour is an integral part of brand recognition. CocaCola is red, Cadbury is purple. These colours are trademarked and can sometimes stand in for the brands themselves.
Now imagine you're at the grocery store and you see a range of Cadbury bars. One of them stands out – maybe the background is a slightly lighter shade of purple, or the featured logo is 20% larger. How would you feel about the brand?
Topics: packaging design, packaging printing, artwork rollout, proofing, food packaging, master concept design
So you've settled on the winning packaging design concept for your new food or household product range. Now is the time in the packaging design to print process to have the master design applied to all SKUs - covering every different size, shape and product variation. This is known as artwork rollout.
It probably seems practical to use your trusted design agency for the rollout. After all, who better understands your brand and design vision? And isn't artwork rollout just more creative design?
Topics: packaging design, artwork rollout, project management, packaging cost, speed to market